If you intend to leverage a vendor / third party to write the content, you must also ensure that the proper supplemental resources are created to be leveraged by the assigned party to help ensure quality and compliance with the scope of work. This should include:
- Posting schedule (i.e. first posting date, monthly cadence, posting frequency, etc).
- Content Length
- Content tone, voice, etc.
- Target Audience
- Target keywords & geos
- Content type (evergreen, topical, informative, etc).
- Client requests / needs
You are also responsible for:
- Managing the client approval process
- Managing the process of additional revisions
- Ensuring deliverables are completed within the scope of the project, on time
- Ensuring there is no discernible difference in quality to internal or external stakeholders.
- Ensuring the copy docs adhere to BDV requirements (i.e. naming conventions, meta description, clear H1, stock photo for blog posts, etc).