Pitch 1

Subject line:

Tip: [Interesting brief description of your content] [Optional: (Format)]

Body:

Hi [name],

I’m [your name] from [your company], and since you cover [subject they cover that is relevant to your pitch] I thought you might like to know about [brief overview description of CLIENT & expertise].

[Optional: 2-3 bullet points with short key takeaways or details about your content or story]

Here’s his/her bio, accreditations and awards for reference: [Attorney Profile URL]

Does this match what you’re looking for in a quality source? Let me know and I’ll send you any additional materials as well as put you in touch directly.

Best,

[signature]

Pitch 2

Hi [first name], 

My name is [your name], and I am the [position, company].

As an avid reader of [outlet name], I’m reaching out to see if you’d be interested in a story about [topic].

[Your client] has recently [done something newsworthy related to the topic]. You can read more about it in the recent press release: [link].

I’d also love to connect [-/you with client/CEO] to tell you more about [my/his/her] experience with [topic]. Your readers might be eager to learn the following: 

1. Key takeaways that summarize the press release and your/client’s/CEO’s expertise
2. … 
3. ….

For more information, you can visit the online newsroom [link]. 

Let me know if this is of interest. 

Thank you,

[Your signature]