If you intend to leverage a third party to write the content, you must also ensure that the proper supplemental resources are created to be leveraged by the assigned party. This should include:
- Posting schedule (i.e. first posting date, monthly cadence, posting frequency, etc).
- Content Length
- Content tone, voice, etc.
- Target Audience
- Target keywords & geos
- Content type (evergreen, topical, informative, etc).
- Client requests / needs
You are also responsible for:
- Managing the client approval process
- Managing the process of additional revisions
- Ensuring deliverables are completed within the scope of the project, on time
- Ensuring there is no discernible difference in quality to internal or external stakeholders.