1. Find your keywords + locations

Put together a list of valuable service keywords and locations that you want to come up for in Yelp. For example, if you’re a roofer near Seattle, you’ll want to come up for things like “roof repair” when people are searching in Seattle, Tacoma, Bellevue, etc.

You need to have this information ready so you know how to do the remaining steps.

2. Optimize your business description

Optimize the keywords:
Using the information from step 1, sprinkle in your keywords and variations of your keywords in your business description. Following the example above, we would add phrases like “for roof repairs in Tacoma, XYZ company is the place to call..” etc etc.

Optimize the content length and structure after reviewing top ranking competitors:
Review your competitor’s business descriptions who are already ranking highly, and see how lengthy their content is. In this context, emulation without exact imitation will help you succeed!

3. Optimize your specialty section

This is where you get to add all of your specific services & products. List every service and product you provide here. The ones that are most important to you should be listed first.

Your specialty section is found in the back end of your Yelp listing.

4. Fill out all of your service cities

Many business owners don’t realize there is more than one location option in your Yelp settings. You can add multiple service cities in your Yelp dashboard.

Be sureness to add the closest neighborhoods that you want to rank for in addition to your main city.