Task Owner is responsible for running crawls /audits for the current site and putting that information into internal systems so they can be referenced later for goal-setting and to measure performance.
- Run Crawl with Screaming Frog
- Create a summary page of 404 errors, missing or duplicate H1s, no-indexed pages and any other relevant details
- When saving the files, ensure the date of the crawl is present in the filename
- Upload the spreadsheet and the crawl file to the client folder in the shared Drive
- Audit in SEM Rush
- Export a copy of all organic keyword positions they have in the Top 100 results
- Upload the file to the shared drive and ensure the date is in the file name
- Setup Rankings in Agency Analytics
- Add the Rank Tracker integration to the client’s campaign in Agency Analytics
- Click the “Explore Rank Tracker” option in the pop up window
- Press the purple “Add Keywords” button in the new pop up window.
- Copy and paste the keywords from the SEM Rush audit into the “Keywords” section on this page
- Select the locations from which you want to track the rankings from. This will emulate how the site ranks for these keywords when searching from a specific location, so the locations added should correspond to city and county the client is located in (or the geo being targeted for SEO efforts).
- Setup Site Auditor in Agency Analytics
- Add the Site Auditor integration to the client’s campaign in Agency Analytics
- Ensure that Site Auditor is setup to crawl the site every 2 weeks.
In the corresponding ClickUp task, call out any issues or opportunities discovered so they can be discussed by the team during the Kickoff Call with the client. Please consider the following:
- Significant technical issues that should be addressed during development
- Onsite issues that can be addressed via ongoing monthly SEO tasks
- Notable issues related to organic positions (ex. site only ranks for branded keywords, only ranks for keywords with transactional intent, etc.) Any observations that may provide a thread to follow in the interest of stronger SEO or Content strategy.