SOPs
SOP: Digital PR
1. Introduction 2. Tools and Platforms 3. Digital PR Strategies 4. Monitoring and Reporting 5. Crisis Management 6. Compliance and Best Practices 7. Appendices 8. Approval and Revision
Processes
Process: Using HARO for Digital PR
1. Set Up and Daily Monitoring 2. Identifying Opportunities 3. Crafting Responses 4. Submission 5. Managing Placements 6. Leverage Coverage 7. Review and Refine
Forum Marketing
Below, I’ll outline key strategies and considerations for three popular platforms: Quora, Reddit, and Avvo. Each of these forums has its unique audience and rules, making it crucial to tailor your approach accordingly. 1. Quora.com Objective: Establish authority and engage
Setup and Verify Domain in Search Console
When is the best time to complete this during the development process? Due to the way the verification process works with Google Search Console, it makes the most sense to verify the domain at the DNS level. However, if you
Process: Site Audit & Benchmarking
Task Owner is responsible for running crawls /audits for the current site and putting that information into internal systems so they can be referenced later for goal-setting and to measure performance. Run Crawl with Screaming Frog Create a summary page
Process: GMB Optimization
Claim your Business Profile Complete every section of your Google My Business account Be meticulous with contact information Select primary and secondary categories Mark off applicable attributes Write a complete “from the business” description Publish Google posts weekly Upload new
Resources
Resource: Google Analytics
Google Analytics Google Analytics for Beginners Learn the basic features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking. Advanced Google Analytics Learn about advanced Google Analytics
Best Practices
Best Practices: Forum Marketing
This instructional content will help clients understand how to use forum marketing effectively across different platforms, each with its specific audience and rules.